LUCIO REGNER ® Creative AD/CD

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	<title>LUCIO REGNER ® Creative AD/CD</title>
	<link>http://lucioregner.com</link>
	<description>LUCIO REGNER ® Creative AD/CD</description>
	<pubDate>Sat, 16 Mar 2013 20:00:32 +0000</pubDate>
	<generator>http://lucioregner.com</generator>
	<language>en</language>
	
		
	<item>
		<title>® HUGO BOSS - STORE OPENINGS</title>
				
		<link>http://lucioregner.com/HUGO-BOSS-STORE-OPENINGS</link>

		<comments>http://lucioregner.com/following/lucioregner.com/HUGO-BOSS-STORE-OPENINGS</comments>

		<pubDate>Sat, 16 Mar 2013 20:00:32 +0000</pubDate>

		<dc:creator>LUCIO REGNER ® Creative AD/CD</dc:creator>
		
		<category><![CDATA[digital, hybrid, pitch work]]></category>

		<guid isPermaLink="false">4944446</guid>

		<description>This a project I did together with Schokolade Filmproduktion. They were invited to pitch for the assignment of developing a holistic marketing
idea and communication concept across multidisciplinary channels for the renovation period of key stores and opening of new stores worldwide.
These are only concepts and layouts that were pitched to the client. For the pitch, 2 routes were presented.

&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/conceptAsmallpink_945.jpg" width="905" height="40" width_o="905" height_o="40" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/conceptAsmallpink_o.jpg" data-mid="26567405"  border="0" align="left"/&#62;
&#62;&#62;THE IDEA:
The renovation period is a small glitch in the system. HUGO BOSS is rebooting for something completely new and fresh.
&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/click button_hugo2_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/click button_hugo2_o.jpg" data-mid="28329442"  border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0740_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0740_o.jpg" data-mid="26461940"  border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0741_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0741_o.jpg" data-mid="26461944"  border="0" align="left"/&#62;Using the facades and the hoardings of the stores as the center piece of the concept, everyone is invited to “glitch” it using their mobile devices or
even from home, through a Facebook app which streams live the facade of the stores. Individual, unique and customized hoardings are produced making
a constant metamorphosis of the HUGO BOSS stores during the renovation period. Relying heavily on the social media factor, all this content is shared
by the user and it is used for communication in other channels.

&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R1_strategy_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R1_strategy_o.jpg" data-mid="28329889"  border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0736_40_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0736_40_o.jpg" data-mid="26484585"  border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0738_42_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0738_42_o.jpg" data-mid="26484576"  border="0" align="left"/&#62;&#62;&#62;HOW IT WORKS:
&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R1_facadeBIG_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R1_facadeBIG_o.jpg" data-mid="28329996" caption=" &#38;lt;b&#38;gt;The hoardings are interactive boards,&#38;lt;br /&#38;gt;
where the passers by and people on the online store are invited&#38;lt;br /&#38;gt;
to connect to it either via a specially designed app &#38;lt;br /&#38;gt;
or just logging to a website and interact with the facade.&#38;lt;/b&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/BLOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0743_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/BLOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0743_o.jpg" data-mid="26461381" caption=" &#38;lt;b&#38;gt;Rebooting it, they customized it, glitching the images and making their own unique facade. The images could be aligned with the windowshop’s theme, or even images that the users take with their smartphones. Using glitch art we reconstruct the image making even the most boring images, graphically surprising and interesting.&#38;lt;/b&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/BLOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0744_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/BLOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0744_o.jpg" data-mid="26461393" caption=" &#38;lt;b&#38;gt;Besides that, even images from the city,&#38;lt;br /&#38;gt;
where the store is opening, could be used.&#38;lt;br /&#38;gt;
For example in London, the image of the london bridge&#38;lt;br /&#38;gt;
or pictures of the underground tube logo.&#38;lt;/b&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/BLOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0745_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/BLOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0745_o.jpg" data-mid="26470759" caption=" &#38;lt;b&#38;gt;Inviting people to reboot it, they interact with the facade,&#38;lt;br /&#38;gt;
changing it with glitch art and transforming it into really bold,&#38;lt;br /&#38;gt;
colourful, eye catching images, and finally&#38;lt;br /&#38;gt;
making their unique facade.&#38;lt;/b&#38;gt;" border="0" align="left"/&#62;- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

The idea is very scalable. It can be as big as  the whole facade of a building or It could be smaller like this example in NY at the Columbus Circle.
&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R1_facadeSMALLright_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R1_facadeSMALLright_o.jpg" data-mid="28330203" caption=" &#38;lt;b&#38;gt;The way it is produce is also adjustable. It can be the whole hoarding made of LED screens showing the rebooted images, or just a couple smaller LED screens (the green HUGO BOSS logo area), and print the best Rebooted images on the hoarding every&#38;lt;br /&#38;gt;
month or every 2 weeks.&#38;lt;/b&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0748_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0748_o.jpg" data-mid="26462969" caption=" &#38;lt;b&#38;gt;So for example,&#38;lt;br /&#38;gt;
if someone wants to interact&#38;lt;br /&#38;gt;
with the facade, they could use&#38;lt;br /&#38;gt;
a free wifi spot at the hoarding...&#38;lt;/b&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0749_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0749_o.jpg" data-mid="26462982" caption=" &#38;lt;b&#38;gt;and connect to it.&#38;lt;br /&#38;gt;
Accessing an app or just a website,&#38;lt;br /&#38;gt;
they are able to reboot&#38;lt;br /&#38;gt;
the facade.&#38;lt;/b&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0750_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0750_o.jpg" data-mid="26463001" caption=" &#38;lt;b&#38;gt;Once the person has glitched the image, it is displayed on the screens. The hoarding is “Rebooted”. The image gets posted to the person’s social media profiles with a special link where he or she can buy at the hugoboss.com with a 5% rebate (or anyother kind of special promotion).&#38;lt;/b&#38;gt;" border="0" align="left"/&#62;- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

The social media component in this route is vital. Every Time someone reboots a facade it gets shared to the person’s social media profiles,
and uploaded to a digital Reboot gallery. “Florian Just Rebooted HUGO BOSS NY Columbus Circle.” Besides the discount, the images with more
likes have the chance of being printed as the hoardings of the stores (in those cases where we don’t use the whole facade with LED screens).

&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0751_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0751_o.jpg" data-mid="26463007"  border="0" align="left"/&#62;

Facebook could be used as the digital hub for the opening of the stores and to follow the reboot process of every store around the world.
It is called: /*.Hugo Boss &#62;&#62; Reboot. It is a place where content about the opening of the new stores is share, where we host
the digital Reboot Gallery, where people without smartphones can also make Live Reboots of the facades through a Facebook app,
and also where people can download the REBOOTgram filters to use with instagram.

&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0752_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0752_o.jpg" data-mid="26463012"  border="0" align="left"/&#62;

This tab is the REBOOT Gallery Here is where all the reboots of the facades and all rebooted images are hosted.
People can like the images, and the ones with more likes get special deals on the online store and also could get printed as the hoardings.
As an extra activation, those images with more than 50 likes get printed in cotton paper and sent by post mail to the person.

&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0753_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0753_o.jpg" data-mid="26463021"  border="0" align="left"/&#62;

This tab is where people can download the REBOOTgram appThis is a special set of glitch filters that people can use with instagram. The concept
of reboot goes beyond just the store facades, and it rides along with a really successful trend which is photo sharing. People that share the images
using the hashtag #HUGOBOSSreboot get their images uploaded to the Reboot Gallery too, and take part in the special promotions and activations.

&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0754_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0754_o.jpg" data-mid="26463028"  border="0" align="left"/&#62;

This tab is the LIVE REBOOT. Here people without smartphones can also Reboot the stores’ facades. A camera will live stream the facade to this page, and using glitch art they are able to Reboot the facades and be part of the activation. Whoever takes part is redirect to the online store to use their voucher.

&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0755_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0755_o.jpg" data-mid="26463035"  border="0" align="left"/&#62;

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

For the packaging both sides of the bags are used. In one side is the normal image and on the other side is the rebooted one with the reopening date of
the store in that city. The packaging is thematic. In london an image of an important landmark in the city, like the London Bridge, is rebooted. [click image]&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R1_bag_LDN_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R1_bag_LDN_o.jpg" data-mid="28330291"  border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0757_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0757_o.jpg" data-mid="26463061"  border="0" align="left"/&#62;And in NY the same happens using an image of Times Square in one side, and on the other side the same image reboot with glitch art. [click image]&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R1_bag_NY_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R1_bag_NY_o.jpg" data-mid="28330284"  border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0759_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0759_o.jpg" data-mid="26463113"  border="0" align="left"/&#62;- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

As an offline CRM support direct mails could be sent by post, using holographic paper. 
&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R1_DM_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R1_DM_o.jpg" data-mid="28330340" caption=" &#38;lt;b&#38;gt;Depending on the angle that you look at it,&#38;lt;br /&#38;gt;
you see either the original image or the rebooted image.&#38;lt;/b&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0761_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0761_o.jpg" data-mid="26463181" caption=" &#38;lt;b&#38;gt;You see the metamorphosis of this reboot&#38;lt;br /&#38;gt;
happening in front of your eyes.&#38;lt;/b&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0762_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0762_o.jpg" data-mid="26463188" caption=" &#38;lt;b&#38;gt;The Direct mail informs about the opening of the stores or invite&#38;lt;br /&#38;gt;
people to shop at the online store during the renovation.&#38;lt;/b&#38;gt;" border="0" align="left"/&#62;- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

As a business opportunity, a special collection could be designed. A really exclusive one, that could be purchased only on stores that are being renovated,
or on the online store during the renovation, available for those who have “rebooted” the stores’ facades. The collection is, naturally, inspired in glitch art.

&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0763_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0763_o.jpg" data-mid="26463200"  border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0764_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0764_o.jpg" data-mid="26463209"  border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0765_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0765_o.jpg" data-mid="26463221"  border="0" align="left"/&#62;

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/conceptBsmallpink_945.jpg" width="905" height="40" width_o="905" height_o="40" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/conceptBsmallpink_o.jpg" data-mid="26567408"  border="0" align="left"/&#62;
&#62;&#62;THE IDEA:
How do we generate anticipation around the opening and renovation of amazing new HUGO BOSS stores? Easy, we use the whole facade of the stores
as a huge countdown. Making an astonishing “visual noise” that no one in the city will be able not to notice it. New stores = transformation time. 
&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R2_strategy2_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R2_strategy2_o.jpg" data-mid="28331576"  border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_074_4_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_074_4_o.jpg" data-mid="26484692"  border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_075_5_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_075_5_o.jpg" data-mid="26484689"  border="0" align="left"/&#62;&#62;&#62;HOW IT WORKS:
{&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R2_facadeSMALL_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R2_facadeSMALL_o.jpg" data-mid="28331001" caption=" &#38;lt;b&#38;gt;A huge classy HUGO BOSS wrist watch will count with its hour hands,&#38;lt;br /&#38;gt;
minute hands, second hands and the calendar,&#38;lt;br /&#38;gt;
every single second left for the grand opening of that store.&#38;lt;/b&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/BLOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_078_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/BLOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_078_o.jpg" data-mid="26461170" caption=" &#38;lt;b&#38;gt;The time left for that store to open is also displayed with big numbers, because we could use them for special activations later on. Besides that it is also very functional, because everyone will know how long will it take for the store to be fully functional once again.&#38;lt;/b&#38;gt;" border="0" align="left"/&#62;- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

The background could be made in different ways. It can be LED screens, or even make it completely analogic,
using overlaid colored foils to achieve these hypnotic patterns. 



There are a lot of different store sizes, and also different situations. Sometimes the store will be completely closed, sometimes it will be half open,
and sometimes will be a completely new store. So this idea could be scalable to every need. Smaller shops could have only one watch. Bigger stores
could have 2 watches. The sizes could also change. As well as the way the background is done: LED vs “Analogic”.
&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R2_facadeBIG_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R2_facadeBIG_o.jpg" data-mid="28330946"  border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/BLOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0711_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/BLOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0711_o.jpg" data-mid="26461257"  border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/BLOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0712_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/BLOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0712_o.jpg" data-mid="26461301"  border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/BLOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0713_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/BLOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0713_o.jpg" data-mid="26461336"  border="0" align="left"/&#62;- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

As a special CRM activation, a limited edition of Hypnosis watches will be designed. Using patterns to illustrate the background of the clock’s hands.

&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0714_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0714_o.jpg" data-mid="26461416"  border="0" align="left"/&#62;

 Email marketings where the clock’s hands are animated, using dynamic html, display the actual countdown in the mail, showing exactly how many days, hours, minutes and seconds for the new HUGO BOSS store to open. Also Offering special deals, informing of the progress of the renovation and so on.

&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0715_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0715_o.jpg" data-mid="26461454"  border="0" align="left"/&#62;

As a classic direct mail to be sent via post mail, a foldable alarm clock which counts down the time left for the store to open or reopen.
&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R2_DM_watch_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R2_DM_watch_o.jpg" data-mid="28331588" caption=" &#38;lt;b&#38;gt;The direct mail&#38;lt;br /&#38;gt;
is made of a really thin alarm clock’s displays..&#38;lt;/b&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0717_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0717_o.jpg" data-mid="26461503" caption=" &#38;lt;b&#38;gt;Once it is completely folded it becomes a countdown to leave over&#38;lt;br /&#38;gt;
your desk. This way no one will miss the opening of the new store.&#38;lt;/b&#38;gt;" border="0" align="left"/&#62;- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

For the opening events invitations are designed using the same “analogic” technique used for the hoardings.
Overlaid foils and printing techniques make this hypnotic invitation.
&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R2_DM_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R2_DM_o.jpg" data-mid="28330922"  border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0719_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0719_o.jpg" data-mid="26461576"  border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0720_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0720_o.jpg" data-mid="26461589"  border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0721_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0721_o.jpg" data-mid="26461624"  border="0" align="left"/&#62;

Simulation illustrating how the overlaid foils could work together to make the desired effect in the invitation.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Facebook could be used as the digital hub for the opening of the stores and make this global countdown for all the new stores. It is  called:
Hugo Boss Transformation Time. It is a place where content about the opening of the new stores is shared, it shows all the countdowns
around the world, it makes live streams of the facades with the watches and even special timed promotions.

&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0723_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0723_o.jpg" data-mid="26461649"  border="0" align="left"/&#62;

Like for example the Deal Hunting Time tab. It is a tab with the countdown of the store. It is either a live stream of the facade of the store,
or just a synced countdown. To drive traffic to the online store, we use special combinations of numbers to make special quick promotions.
So when the clock counts: 22 days, 22 hours, 22 minutes, 22 seconds,

&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0724_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0724_o.jpg" data-mid="26461655"  border="0" align="left"/&#62;

HUGO BOSS makes a special deal for the people who are following the renovation process:
for the next 22 minutes, 22% discount on the online store. This could be done as often as needed. The promotions could be customized,
and it doesn't need to be restricted to Facebook. It could also work in other channels like twitter and pinterest.

&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0725_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0725_o.jpg" data-mid="26461667"  border="0" align="left"/&#62;

Or even as a widget for you to download to your smartphone.

&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R2_Widget_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R2_Widget_o.jpg" data-mid="28330904" caption=" &#38;lt;b&#38;gt;An app to check&#38;lt;br /&#38;gt;
the hours on your phone,&#38;lt;br /&#38;gt;
designed as an iconic countdown watch,&#38;lt;br /&#38;gt;
replaces your ugly, simple looking one. &#38;lt;/b&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0727_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0727_o.jpg" data-mid="26461704" caption=" &#38;lt;b&#38;gt;But it is not just a watch. &#38;lt;br /&#38;gt;
It also counts down the opening of the store near you,  and when it gets to &#38;lt;br /&#38;gt;
a special time, another quick promotion is released: 3 days, 3 hours, 3 minutes, 3 seconds... Your phone starts displaying the special deal time...&#38;lt;/b&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0728_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0728_o.jpg" data-mid="26461720" caption=" &#38;lt;b&#38;gt;and you get a push notification to your phone telling you about the special deal:&#38;lt;br /&#38;gt;
for the next 3 minutes buy 3 pieces and choose one for free. Visit the HUGO BOSS&#38;lt;br /&#38;gt;
online store now! The better the promotions are, the faster they are. So if you follow the countdown for the Transformation Time your chances of making a good deal are big!&#38;lt;/b&#38;gt;" border="0" align="left"/&#62;- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

The same could be done for screensavers and desktop widgets.

&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0729_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0729_o.jpg" data-mid="26461737"  border="0" align="left"/&#62;

For packaging, the hypnotic patterns are used to make great looking and “loud” shopping bags.
Everyone will notice them in the streets. On one side we have our claim: Logo + Transformation Time

&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0730_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0730_o.jpg" data-mid="26461766"  border="0" align="left"/&#62;

On the other side it is thematic. We use city landmarks or skylines, to make it customized for every city.

&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R2_Bags_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/click button_R2_Bags_o.jpg" data-mid="28330888" caption=" &#38;lt;b&#38;gt;For example in NY we could make a graphic pattern inspired in the Statue of Liberty + the opening date for the NY store.&#38;lt;/b&#38;gt;" border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0732_945.jpg" width="945" height="590" width_o="2048" height_o="1279" src_o="http://payload132.cargocollective.com/1/1/33459/4944446/LOWRES_HUGOBOSS_Final_Presentation_V2_2012_10_0732_o.jpg" data-mid="26461830" caption=" &#38;lt;b&#38;gt;For the store in London we could make a graphic pattern inspired in the London Bridge + the opening date for the LDN store.&#38;lt;/b&#38;gt;" border="0" align="left"/&#62;- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

agency: Schokolade Filmproduktion
client: [pitch] Hugo Boss 
role: Strategy, Concepting, Creative Direction, Art Direction, Design</description>
		
		<excerpt>This a project I did together with Schokolade Filmproduktion. They were invited to pitch for the assignment of developing a holistic marketing idea and...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload132.cargocollective.com/1/1/33459/4944446/prt_1360426305.jpg" />

	</item>
		
		
	<item>
		<title>® ADIDAS miCoach + DFB JERSEY</title>
				
		<link>http://lucioregner.com/ADIDAS-miCoach-DFB-JERSEY</link>

		<comments>http://lucioregner.com/following/lucioregner.com/ADIDAS-miCoach-DFB-JERSEY</comments>

		<pubDate>Thu, 17 May 2012 15:56:12 +0000</pubDate>

		<dc:creator>LUCIO REGNER ® Creative AD/CD</dc:creator>
		
		<category><![CDATA[challenge, experience, integrated]]></category>

		<guid isPermaLink="false">2464494</guid>

		<description>This is the teaser film to launch the adidas DFB* Jersey + miCoach challenge:
Run faster. Play faster. Get the jersey faster.
A challenge where the players that train really hard using the miCoach system,
will qualify to take part in the German national training camp before the Euro 2012.
It´s not just about wearing the jersey. It is about earning it.



This is how the challenge rolled out.



If you prefer images more than videocases... or want to get even more details...

view it HUGE!&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/DFB_micoach1_o_945.jpg" width="945" height="668" width_o="2000" height_o="1414" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/DFB_micoach1_o_o.jpg" data-mid="18353908"  border="0" align="left"/&#62;

view it HUGE!&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/DFB_micoach2_o_945.jpg" width="945" height="668" width_o="2000" height_o="1414" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/DFB_micoach2_o_o.jpg" data-mid="18353920"  border="0" align="left"/&#62;

view it HUGE!&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/DFB_micoach3_oK_o_945.jpg" width="945" height="668" width_o="2000" height_o="1414" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/DFB_micoach3_oK_o_o.jpg" data-mid="18353944"  border="0" align="left"/&#62;

view it HUGE!&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/DFB_micoach4_o_945.jpg" width="945" height="668" width_o="2000" height_o="1414" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/DFB_micoach4_o_o.jpg" data-mid="18353961"  border="0" align="left"/&#62;

Here are some key frames from the digital hub where the challenge takes place, schnellerinstrikot.com,
and also a tour around the site.

&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/01_oFWA_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/01_oFWA_o.png" data-mid="18526936"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/02_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/02_o_o.png" data-mid="18354664"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/03_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/03_o_o.png" data-mid="18354679"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/03A_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/03A_o_o.png" data-mid="18354698"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/04_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/04_o_o.png" data-mid="18354715"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/05_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/05_o_o.png" data-mid="18354738"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/06_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/06_o_o.png" data-mid="18354759"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/07_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/07_o_o.png" data-mid="18354772"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/07A_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/07A_o_o.png" data-mid="18354786"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/07B_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/07B_o_o.png" data-mid="18354805"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/07C_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/07C_o_o.png" data-mid="18354824"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/08_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/08_o_o.png" data-mid="18354835"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/08A_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/08A_o_o.png" data-mid="18354872"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/09_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/09_o_o.png" data-mid="18354894"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/10_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/10_o_o.png" data-mid="18354909"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/11_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/11_o_o.png" data-mid="18354927"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/12_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/12_o_o.png" data-mid="18354938"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/13_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/13_o_o.png" data-mid="18354949"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/14_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/14_o_o.png" data-mid="18354959"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/15_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/15_o_o.png" data-mid="18354973"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/15A_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/15A_o_o.png" data-mid="18355012"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/16_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/16_o_o.png" data-mid="18355502"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/17_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/17_o_o.png" data-mid="18355512"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/17A_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/17A_o_o.png" data-mid="18355519"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/18_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/18_o_o.png" data-mid="18355532"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/18A_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/18A_o_o.png" data-mid="18355550"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/19_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/19_o_o.png" data-mid="18355562"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/20_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/20_o_o.png" data-mid="18355569"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/21_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/21_o_o.png" data-mid="18355580"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/22_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/22_o_o.png" data-mid="18355605"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/23_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/23_o_o.png" data-mid="18355632"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/24_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/24_o_o.png" data-mid="18355651"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/25_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/25_o_o.png" data-mid="18355665"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/1/33459/2464494/26_o_945.png" width="945" height="556" width_o="1100" height_o="648" src_o="http://payload8.cargocollective.com/1/1/33459/2464494/26_o_o.png" data-mid="18355676"  border="0" align="left"/&#62;



And this is the making of the 3D locker room done by our amazing friends from Israel: Studio Aiko.

 

*German Football Association

agency: TBWA Berlin
client: adidas
role: Concepting, Creative Direction, Art Direction, Design, Interactive Design

awards
[2012] London International Awards / Bronze / TV - Cinema - Online film
[2012] ADC Germany / Silver / Dialogmarketing - Dialog Digital
[2012] One Show Interactive / Finalist / Online Film &#38; Video
[2012] D&#38;AD / In-book / Film Advertising Crafts
[2012] FWA / Site of the day / March, 17th
[2012] Ciclope International Craft Advertising Awards / Silver / Sound - Original Music
[2012] NY Festival /  Shortlist / interactive
[2012] Cresta Awards / Shortlist / Craft Online Film
[2012] Die Klappe / Silver, Bronze &#38;  Shortlist / TV-Broadcasting</description>
		
		<excerpt>This is the teaser film to launch the adidas DFB* Jersey + miCoach challenge: Run faster. Play faster. Get the jersey faster. A challenge where the players that...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload8.cargocollective.com/1/1/33459/2464494/prt_1349171515.jpg" />

	</item>
		
		
	<item>
		<title>® WHITE POST-IT</title>
				
		<link>http://lucioregner.com/WHITE-POST-IT</link>

		<comments>http://lucioregner.com/following/lucioregner.com/WHITE-POST-IT</comments>

		<pubDate>Thu, 17 May 2012 15:54:51 +0000</pubDate>

		<dc:creator>LUCIO REGNER ® Creative AD/CD</dc:creator>
		
		<category><![CDATA[innovative media]]></category>

		<guid isPermaLink="false">409536</guid>

		<description>To celebrate Dentist’s Day in Brazil, a white Post-It was placed in the cover of newspapers.

&#60;img src="http://payload.cargocollective.com/1/1/33459/409536/Listerine_Close_905_ok_945.png" width="905" height="714" width_o="905" height_o="714" src_o="http://payload.cargocollective.com/1/1/33459/409536/Listerine_Close_905_ok_o.png" data-mid="18414715"  border="0" align="left"/&#62;
1. Headline: “We just couldn’t use a yellow post-it to celebrate Dentist’s Day.”
2. Claim: “Listerine Cleans your mouth for sure.”

&#60;img src="http://payload.cargocollective.com/1/1/33459/409536/Listerine_insitu_905_945.png" width="905" height="992" width_o="905" height_o="992" src_o="http://payload.cargocollective.com/1/1/33459/409536/Listerine_insitu_905_o.png" data-mid="18414656"  border="0" align="left"/&#62;

agency: JWT São Paulo
client: johnson &#38; johnson - Listerine
role: Concepting, Art Direction, Design</description>
		
		<excerpt>To celebrate Dentist’s Day in Brazil, a white Post-It was placed in the cover of newspapers.   1. Headline: “We just couldn’t use a yellow post-it to...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/33459/409536/prt_1349172045.jpg" />

	</item>
		
		
	<item>
		<title>® CHOICES</title>
				
		<link>http://lucioregner.com/CHOICES</link>

		<comments>http://lucioregner.com/following/lucioregner.com/CHOICES</comments>

		<pubDate>Thu, 17 May 2012 15:50:13 +0000</pubDate>

		<dc:creator>LUCIO REGNER ® Creative AD/CD</dc:creator>
		
		<category><![CDATA[film, print]]></category>

		<guid isPermaLink="false">409493</guid>

		<description>Anchieta High School is one of the best private schools in my home town (Porto Alegre-RS). 
They are not a big client, however I kept this campaign in my portfolio because I think that  the insight
we’ve used is very truthful: “There are some choices in a kid’s life that parents just can’t mess up.”



1. Claim: “One day your son will also remember the choices you made for him. Anchieta School, Teaching how to think.”


&#60;img src="http://payload.cargocollective.com/1/1/33459/409493/-1_o_945.jpg" width="945" height="649" width_o="1019" height_o="700" src_o="http://payload.cargocollective.com/1/1/33459/409493/-1_o_o.jpg" data-mid="18414661"  border="0" align="left"/&#62;
2. Headline: “Do you remember the outfit that you had to use at your godmother’s piano concert?”


&#60;img src="http://payload.cargocollective.com/1/1/33459/409493/-2_o_945.jpg" width="945" height="649" width_o="1018" height_o="700" src_o="http://payload.cargocollective.com/1/1/33459/409493/-2_o_o.jpg" data-mid="18414665"  border="0" align="left"/&#62;
2. Headline: “Do you remember those shorts that your mother dressed you up just to look a like your brothers?”


agency: Escala
client: Anchieta School
role: Concepting, Art Direction

awards
[2004] Salão da Propaganda-RS Award / Grand Prix &#38; Gold</description>
		
		<excerpt>Anchieta High School is one of the best private schools in my home town (Porto Alegre-RS).  They are not a big client, however I kept this campaign in my portfolio...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/33459/409493/prt_1349172080.jpg" />

	</item>
		
		
	<item>
		<title>® 2031 CHAMPIONS</title>
				
		<link>http://lucioregner.com/2031-CHAMPIONS</link>

		<comments>http://lucioregner.com/following/lucioregner.com/2031-CHAMPIONS</comments>

		<pubDate>Thu, 15 Dec 2011 11:56:46 +0000</pubDate>

		<dc:creator>LUCIO REGNER ® Creative AD/CD</dc:creator>
		
		<category><![CDATA[PR, design, promo]]></category>

		<guid isPermaLink="false">2241279</guid>

		<description>To celebrate adidas’ long-term commitment to women´s football and promote the first-ever women´s jersey they designed for the German team
of the Women’s World Cup 2011. We created a starter box with a baby jersey, F50 booties, a ball and inspiration from the current national squad
for every girl born during the World Cup and so welcomed a new generation of players.



&#60;img src="http://payload.cargocollective.com/1/1/33459/2241279/pics1_o_945.jpg" width="945" height="630" width_o="1050" height_o="700" src_o="http://payload.cargocollective.com/1/1/33459/2241279/pics1_o_o.jpg" data-mid="18382335"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/2241279/pics2_o_945.jpg" width="945" height="649" width_o="1019" height_o="700" src_o="http://payload.cargocollective.com/1/1/33459/2241279/pics2_o_o.jpg" data-mid="18382341"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/2241279/pics3_o_945.jpg" width="945" height="649" width_o="1018" height_o="700" src_o="http://payload.cargocollective.com/1/1/33459/2241279/pics3_o_o.jpg" data-mid="18382353"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/2241279/pics4_o_945.jpg" width="945" height="630" width_o="1050" height_o="700" src_o="http://payload.cargocollective.com/1/1/33459/2241279/pics4_o_o.jpg" data-mid="18382359"  border="0" align="left"/&#62;view it HUGE!&#60;img src="http://payload.cargocollective.com/1/1/33459/2241279/Board2031_o_945.jpg" width="945" height="668" width_o="1697" height_o="1200" src_o="http://payload.cargocollective.com/1/1/33459/2241279/Board2031_o_o.jpg" data-mid="18382330"  border="0" align="left"/&#62;

agency: TBWA Berlin
client: adidas
role: Concepting, Creative Direction, Art Direction, Design

awards
[2012] Clio / Shortlist / PR </description>
		
		<excerpt>To celebrate adidas’ long-term commitment to women´s football and promote the first-ever women´s jersey they designed for the German team of the Women’s World...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/33459/2241279/prt_1349171570.jpg" />

	</item>
		
		
	<item>
		<title>® ALL IN GAME FACES</title>
				
		<link>http://lucioregner.com/ALL-IN-GAME-FACES</link>

		<comments>http://lucioregner.com/following/lucioregner.com/ALL-IN-GAME-FACES</comments>

		<pubDate>Sun, 03 Jul 2011 13:40:09 +0000</pubDate>

		<dc:creator>LUCIO REGNER ® Creative AD/CD</dc:creator>
		
		<category><![CDATA[guerilla, online-outdoor, innovative media]]></category>

		<guid isPermaLink="false">1446843</guid>

		<description>
 adidas loves all their stars. The big wigs in the Champions League and the Grand Slams as much as the unsung heroes
fighting on the village pitches and the everyday athletes who are fighting with themselves to get up in the morning for some 5K. 
 
To celebrate all of them, adidas wanted to make a star out of each one. So, people were invited to go to www.adidasgameface.com
and post their game faces on a endless virtual wall, where the no-names appeared side by side to the big names of sport, the chance of
winning tickets for the Champions League final in London, and the best of all, have your poster printed all over germany, switzerland
and austria, showing that not only the adidas stars, but everyone is all in.



Some of the concept frames for the wall:
&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/all_screens4_o_945.png" width="945" height="640" width_o="1312" height_o="889" src_o="http://payload.cargocollective.com/1/1/33459/1446843/all_screens4_o_o.png" data-mid="18381872"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/all_screens3_o_945.png" width="945" height="640" width_o="1312" height_o="889" src_o="http://payload.cargocollective.com/1/1/33459/1446843/all_screens3_o_o.png" data-mid="18381891"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/all_screens2_o_945.png" width="945" height="640" width_o="1312" height_o="889" src_o="http://payload.cargocollective.com/1/1/33459/1446843/all_screens2_o_o.png" data-mid="18381900"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/all_screens1_o_945.png" width="945" height="640" width_o="1312" height_o="889" src_o="http://payload.cargocollective.com/1/1/33459/1446843/all_screens1_o_o.png" data-mid="18381914"  border="0" align="left"/&#62;In just 2 weeks 3.279 posters were uploaded.

&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/MosaicOK_o_945.jpg" width="945" height="1877" width_o="1000" height_o="1987" src_o="http://payload.cargocollective.com/1/1/33459/1446843/MosaicOK_o_o.jpg" data-mid="18382127"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/01NIGHT02B_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/01NIGHT02B_o_o.jpg" data-mid="18381928"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/02NIGHT04_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/02NIGHT04_o_o.jpg" data-mid="18381931"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/03NIGHT05_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/03NIGHT05_o_o.jpg" data-mid="18381945"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/04NIGHT07_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/04NIGHT07_o_o.jpg" data-mid="18381956"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/05NIGHT08_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/05NIGHT08_o_o.jpg" data-mid="18381969"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/06NIGHT09_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/06NIGHT09_o_o.jpg" data-mid="18381979"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/07NIGHT10_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/07NIGHT10_o_o.jpg" data-mid="18381984"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/08NIGHT11_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/08NIGHT11_o_o.jpg" data-mid="18381997"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/09NIGHT12_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/09NIGHT12_o_o.jpg" data-mid="18382001"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/10NIGHT13_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/10NIGHT13_o_o.jpg" data-mid="18382009"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/11NIGHT17_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/11NIGHT17_o_o.jpg" data-mid="18382013"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/12NIGHT16_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/12NIGHT16_o_o.jpg" data-mid="18382016"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/13NIGHT14_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/13NIGHT14_o_o.jpg" data-mid="18382023"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/14NIGHT15_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/14NIGHT15_o_o.jpg" data-mid="18382035"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/15NIGHT19_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/15NIGHT19_o_o.jpg" data-mid="18382055"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/16NIGHT23_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/16NIGHT23_o_o.jpg" data-mid="18382072"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/17NIGHT18_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/17NIGHT18_o_o.jpg" data-mid="18382074"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/18NIGHT20_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/18NIGHT20_o_o.jpg" data-mid="18382079"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/19NIGHT24_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/19NIGHT24_o_o.jpg" data-mid="18382090"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/20NIGHT21_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/20NIGHT21_o_o.jpg" data-mid="18382094"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/21NIGHT25_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/21NIGHT25_o_o.jpg" data-mid="18382099"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/01DAY1B_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/01DAY1B_o_o.jpg" data-mid="18382238"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/02DAY2_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/02DAY2_o_o.jpg" data-mid="18382257"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/03DAY3_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/03DAY3_o_o.jpg" data-mid="18382269"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/04DAY4_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/04DAY4_o_o.jpg" data-mid="18382285"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/05DAY5_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/05DAY5_o_o.jpg" data-mid="18382288"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/06DAY6_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/06DAY6_o_o.jpg" data-mid="18382297"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/07DAY7_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/07DAY7_o_o.jpg" data-mid="18382304"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/08DAY8_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/08DAY8_o_o.jpg" data-mid="18382311"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/09DAY9_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/09DAY9_o_o.jpg" data-mid="18382317"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/10DAY10_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/10DAY10_o_o.jpg" data-mid="18382324"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/11DAY13_o_945.jpg" width="945" height="630" width_o="1350" height_o="900" src_o="http://payload.cargocollective.com/1/1/33459/1446843/11DAY13_o_o.jpg" data-mid="18382326"  border="0" align="left"/&#62;view it HUGE!&#60;img src="http://payload.cargocollective.com/1/1/33459/1446843/Game face A2board_o_945.jpg" width="945" height="668" width_o="1697" height_o="1200" src_o="http://payload.cargocollective.com/1/1/33459/1446843/Game face A2board_o_o.jpg" data-mid="18381924"  border="0" align="left"/&#62;

agency: TBWA Berlin
client: adidas
role: Concepting, Creative Direction, Art Direction, Design, Interactive Design

awards
[2012] Cannes Lions / Shortlist / Direct
[2012] Featured in the advertising in thedigitalage.com presented by R/GA
[2011] Epica / Silver / Media Innovation
[2011] London International Awards / Finalist / Non-Traditional Campaign</description>
		
		<excerpt>  adidas loves all their stars. The big wigs in the Champions League and the Grand Slams as much as the unsung heroes fighting on the village pitches and the...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/33459/1446843/prt_1349171550.jpg" />

	</item>
		
		
	<item>
		<title>® TINY MOMENTS OF HEROISM</title>
				
		<link>http://lucioregner.com/TINY-MOMENTS-OF-HEROISM</link>

		<comments>http://lucioregner.com/following/lucioregner.com/TINY-MOMENTS-OF-HEROISM</comments>

		<pubDate>Wed, 08 Jun 2011 12:14:52 +0000</pubDate>

		<dc:creator>LUCIO REGNER ® Creative AD/CD</dc:creator>
		
		<category><![CDATA[film, print, campaign]]></category>

		<guid isPermaLink="false">1451336</guid>

		<description>Halls is the biggest brazilian brand of mint drops owned by Cadbury-Kraft. Halls´ brand belief is all about the "confidence boost" that it gives you, since they are really strong mints. To launch the extra small variant of the product, not just the product was resized but the "confidence boost", as well. This campaign praises the heroes of everyday life small challenges. The guys who just need that small push to make a big tiny act of heroism. From the guy who holds the elevator door for you to jump in, to the guy who saves his girlfriend´s polished nails by washing the dishes himself. They are our little heroes.

view it HUGE!&#60;img src="http://payload.cargocollective.com/1/1/33459/1451336/LF-480x330-Azul-CL_o_945.jpg" width="945" height="649" width_o="1600" height_o="1100" src_o="http://payload.cargocollective.com/1/1/33459/1451336/LF-480x330-Azul-CL_o_o.jpg" data-mid="18382663"  border="0" align="left"/&#62;



view it HUGE!&#60;img src="http://payload.cargocollective.com/1/1/33459/1451336/LF-480x330-Branco-CL_o_945.jpg" width="945" height="649" width_o="1600" height_o="1100" src_o="http://payload.cargocollective.com/1/1/33459/1451336/LF-480x330-Branco-CL_o_o.jpg" data-mid="18382667"  border="0" align="left"/&#62;



view it HUGE!&#60;img src="http://payload.cargocollective.com/1/1/33459/1451336/LF-480x330-Vermelho-CL_o_945.jpg" width="945" height="649" width_o="1600" height_o="1100" src_o="http://payload.cargocollective.com/1/1/33459/1451336/LF-480x330-Vermelho-CL_o_o.jpg" data-mid="18382668"  border="0" align="left"/&#62;



agency: JWT São Paulo
client: Kraft - Halls XS
role: Concepting, Art Direction, Design</description>
		
		<excerpt>Halls is the biggest brazilian brand of mint drops owned by Cadbury-Kraft. Halls´ brand belief is all about the "confidence boost" that it gives you, since they...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/33459/1451336/prt_1349171610.jpg" />

	</item>
		
		
	<item>
		<title>® GETTING CRAFTY II</title>
				
		<link>http://lucioregner.com/GETTING-CRAFTY-II</link>

		<comments>http://lucioregner.com/following/lucioregner.com/GETTING-CRAFTY-II</comments>

		<pubDate>Tue, 17 May 2011 09:18:38 +0000</pubDate>

		<dc:creator>LUCIO REGNER ® Creative AD/CD</dc:creator>
		
		<category><![CDATA[mobile content]]></category>

		<guid isPermaLink="false">1457171</guid>

		<description>These are some basic animations that we produced ourselves as mobile content for the McCafé Advent Calendar project. We produced, animated and directed, everything in house with basic resources, no experts involved, using a mix of different techniques, like play dough and papercut stop motion, 3D and my Iphone's camera! It was a nice opportunity to try something I never had done before.  :)







</description>
		
		<excerpt>These are some basic animations that we produced ourselves as mobile content for the McCafé Advent Calendar project. We produced, animated and directed, everything...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/33459/1457171/prt_1349172147.jpg" />

	</item>
		
		
	<item>
		<title>® ADVENT CALENDAR</title>
				
		<link>http://lucioregner.com/ADVENT-CALENDAR</link>

		<comments>http://lucioregner.com/following/lucioregner.com/ADVENT-CALENDAR</comments>

		<pubDate>Sun, 15 May 2011 09:43:57 +0000</pubDate>

		<dc:creator>LUCIO REGNER ® Creative AD/CD</dc:creator>
		
		<category><![CDATA[Facebook app, Mobile Activation]]></category>

		<guid isPermaLink="false">1446612</guid>

		<description>To connect with its audience over Christmas, McCafé developed a Facebook application counting down the days to Christmas - the McCafé Advent Calendar. But what looked like an ordinary app at first sight, was the first of its kind that connected Facebook, Its new features Places and all 744 McCafés in Germany. It allowed sending digital content directly to recipients´ mobile phones as soon as they checked in at McCafé. Every guest that did so, received a different digital present like songs, animations, recipes or illustrations... every day of the Advent. As a result, the number of McCafé fans on facebook rose over 10-times, bringing McCafé into the top 40 of German brands on Facebook.

Contagious magazine featured this case in issue #26



&#60;img src="http://payload.cargocollective.com/1/1/33459/1446612/ADVENT_STEP1_945.jpg" width="905" height="609" width_o="905" height_o="609" src_o="http://payload.cargocollective.com/1/1/33459/1446612/ADVENT_STEP1_o.jpg" data-mid="18383068"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446612/ADVENT_STEP2_945.jpg" width="905" height="609" width_o="905" height_o="609" src_o="http://payload.cargocollective.com/1/1/33459/1446612/ADVENT_STEP2_o.jpg" data-mid="18383072"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446612/ADVENT_STEP4_945.jpg" width="905" height="609" width_o="905" height_o="609" src_o="http://payload.cargocollective.com/1/1/33459/1446612/ADVENT_STEP4_o.jpg" data-mid="18383079"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/1446612/ADVENT_STEP3_945.jpg" width="905" height="609" width_o="905" height_o="609" src_o="http://payload.cargocollective.com/1/1/33459/1446612/ADVENT_STEP3_o.jpg" data-mid="18383080"  border="0" align="left"/&#62;
agency: TBWA Berlin
client: McCafé
role: Concepting, Creative Direction

awards
[2011] Contagious Magazine / Issue #26</description>
		
		<excerpt>To connect with its audience over Christmas, McCafé developed a Facebook application counting down the days to Christmas - the McCafé Advent Calendar. But what...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/33459/1446612/prt_1349171626.jpg" />

	</item>
		
		
	<item>
		<title>® 3D ILLUSTRATIONS</title>
				
		<link>http://lucioregner.com/3D-ILLUSTRATIONS</link>

		<comments>http://lucioregner.com/following/lucioregner.com/3D-ILLUSTRATIONS</comments>

		<pubDate>Wed, 07 Jul 2010 07:36:20 +0000</pubDate>

		<dc:creator>LUCIO REGNER ® Creative AD/CD</dc:creator>
		
		<category><![CDATA[3D, Illustrations]]></category>

		<guid isPermaLink="false">499060</guid>

		<description>This post is dedicated to my new passion. I'm learning for the past month a 3D software called Modo from Luxology in my spare time. This are my first projects. This is what I've done with what I've learned so far. In another month or two I will be done with all the tools it has to offer. 

#1 Frankentoonstein
&#60;img src="http://payload.cargocollective.com/1/1/33459/499060/20100625_142752_FrankRender3_o_945.jpg" width="945" height="821" width_o="1200" height_o="1043" src_o="http://payload.cargocollective.com/1/1/33459/499060/20100625_142752_FrankRender3_o_o.jpg" data-mid="18414919"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/499060/20100625_142834_FrankRender2_o_945.jpg" width="945" height="821" width_o="1200" height_o="1043" src_o="http://payload.cargocollective.com/1/1/33459/499060/20100625_142834_FrankRender2_o_o.jpg" data-mid="18414920"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33459/499060/20100625_143059_FrankRender4_o_945.jpg" width="945" height="821" width_o="1200" height_o="1043" src_o="http://payload.cargocollective.com/1/1/33459/499060/20100625_143059_FrankRender4_o_o.jpg" data-mid="18414921"  border="0" align="left"/&#62;
#2 Santas´ beard 3D basic animation

</description>
		
		<excerpt>This post is dedicated to my new passion. I'm learning for the past month a 3D software called Modo from Luxology in my spare time. This are my first projects. This...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/33459/499060/prt_1349172165.jpg" />

	</item>
		
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