® ADIDAS miCoach + DFB JERSEY
This is the teaser film to launch the adidas DFB* Jersey + miCoach challenge:
Run faster. Play faster. Get the jersey faster.
A challenge where the players that train really hard using the miCoach system,
will qualify to take part in the German national training camp before the Euro 2012.
It´s not just about wearing the jersey. It is about earning it.




This is how the challenge rolled out.



If you prefer images more than videocases... or want to get even more details...

view it HUGE!


view it HUGE!


view it HUGE!


view it HUGE!


Here are some key frames from the digital hub where the challenge takes place, schnellerinstrikot.com,
and also a tour around the site.


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And this is the making of the 3D locker room done by our amazing friends from Israel: Studio Aiko.



*German Football Association

agency: TBWA Berlin
client: adidas
role: Concepting, Creative Direction, Art Direction, Design, Interactive Design

awards
[2013] Featured on advertising served
[2012] London International Awards / Bronze / TV - Cinema - Online film
[2012] ADC Germany / Silver / Dialogmarketing - Dialog Digital
[2012] One Show Interactive / Finalist / Online Film & Video
[2012] D&AD / In-book / Film Advertising Crafts
[2012] FWA / Site of the day / March, 17th
[2012] Ciclope International Craft Advertising Awards / Silver / Sound - Original Music
[2012] NY Festival / Shortlist / interactive
[2012] Cresta Awards / Shortlist / Craft Online Film
[2012] Die Klappe / Silver, Bronze & Shortlist / TV-Broadcasting