To celebrate adidas’ long-term commitment to women´s football and promote the first-ever women´s jersey they designed for the German team
of the Women’s World Cup 2011. We created a starter box with a baby jersey, F50 booties, a ball and inspiration from the current national squad
for every girl born during the World Cup and so welcomed a new generation of players.

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agency: TBWA Berlin
client: adidas
role: Concepting, Creative Direction, Art Direction, Design

[2012] Clio / Shortlist / PR